{"id":3344,"date":"2019-02-07T10:40:00","date_gmt":"2019-02-07T10:40:00","guid":{"rendered":"https:\/\/tdrcorpprd.wpengine.com\/trader-corporation-releases-canada-first-next-generation-website-solution-to-canadian-automotive-retailers\/"},"modified":"2023-09-27T18:11:10","modified_gmt":"2023-09-27T18:11:10","slug":"la-societe-trader-devoile-la-toute-premiere-solution-entierement-canadienne-de-sites-web-de-prochaine-generation-a-lintention-des-detaillants-automobiles-du-canada","status":"publish","type":"post","link":"https:\/\/tradercorporation.com\/fr\/la-societe-trader-devoile-la-toute-premiere-solution-entierement-canadienne-de-sites-web-de-prochaine-generation-a-lintention-des-detaillants-automobiles-du-canada\/","title":{"rendered":"La Soci\u00e9t\u00e9 TRADER d\u00e9voile la toute premi\u00e8re solution enti\u00e8rement canadienne de sites web de prochaine g\u00e9n\u00e9ration \u00e0 l\u2019intention des d\u00e9taillants automobiles du Canada\u00a0"},"content":{"rendered":"\t\t
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Enti\u00e8rement am\u00e9lior\u00e9s: les sites web TAvantage sont d\u00e8s maintenant offerts \u00e0 tous les commer\u00e7ants automobiles du Canada, suivant une modernisation majeure de l\u2019infrastructure technique de la soci\u00e9t\u00e9 TRADER<\/strong><\/p>\n

TORONTO, ON \u2212 7 f\u00e9vrier 2019<\/strong> \u2014 La Soci\u00e9t\u00e9 TRADER a aujourd\u2019hui annonc\u00e9 le lancement de la toute nouvelle et enti\u00e8rement am\u00e9lior\u00e9e version de TAvantage, sa solution de site web \u00e0 gestion intuitive et flexible, con\u00e7ue pour maximiser le niveau d\u2019engagement des visiteurs par l\u2019offre d\u2019une exp\u00e9rience r\u00e9ellement personnalis\u00e9e.<\/p>\n

La mise en service de cette nouvelle plate-forme pour sites web enti\u00e8rement personnalisables repr\u00e9sente la concr\u00e9tisation de deux \u00e9l\u00e9ments de la vision TRADER: rapatrier \u00e0 l\u2019interne les processus d\u2019innovation; faire preuve de r\u00e9activit\u00e9 et d\u2019adaptabilit\u00e9 aux commentaires de ses clients du Canada en entier.<\/p>\n

Un itin\u00e9raire d\u2019innovation trac\u00e9 en collaboration avec les commer\u00e7ants-partenaires de TRADER.<\/strong><\/p>\n

\u201cNous avons attentivement \u00e9cout\u00e9 les centaines de commentaires de nos clients des quatre coins du pays \u00e0 propos des difficult\u00e9s rencontr\u00e9es avec notre plate-forme, fournie par un fournisseur externe, et nous les avons invit\u00e9s \u00e0 nous d\u00e9crire les avantages qu\u2019une nouvelle solution technologique devrait leur apporter\u201d, commence David McMinn, chef de l\u2019exploitation de la Soci\u00e9t\u00e9 TRADER. \u201cC\u2019est avec ces suggestions \u00e0 l\u2019esprit que nous avons d\u00e9cid\u00e9 de rapatrier en interne la ma\u00eetrise de ces technologies et de d\u00e9velopper \u00e0 partir d\u2019une feuille blanche TAvantage, qui se d\u00e9marquera par sa rapidit\u00e9 d\u2019innovation, sa sup\u00e9riorit\u00e9 technique et surtout, son caract\u00e8re tout \u00e0 fait canadien.\u201d<\/p>\n

Le nouveau TAvantage est con\u00e7u par des Canadiens, pour des Canadiens. Cette plate-forme est bas\u00e9e sur une technologie sup\u00e9rieure, propose des rapports de performance et analytiques plus pouss\u00e9s et \u00e9clairants, des options de personnalisation am\u00e9lior\u00e9es ainsi que des possibilit\u00e9s d\u2019int\u00e9gration avanc\u00e9es avec les campagnes de publicit\u00e9 num\u00e9rique. C\u2019est une solution coh\u00e9sive qui maximise l\u2019exp\u00e9rience-client tout au long du parcours d\u2019achat automobile, de notre place d\u2019affaires en ligne, \u00e0 la publicit\u00e9 en ligne, au site web du commer\u00e7ant.<\/p>\n

Une \u00e9quipe d\u2019innovation-produits en pleine croissance; une infrastructure technologique uniquement pour le Canada.<\/strong><\/p>\n

Les bonnes entreprises savent \u00e9voluer au fil du temps et celles qui s\u2019occupent le mieux de leurs clients savent s\u2019adaptent aux r\u00e9alit\u00e9s du march\u00e9. Voil\u00e0 qui explique les importants investissements r\u00e9alis\u00e9s par TRADER pour acqu\u00e9rir une toute nouvelle plate-forme technologique lui permettant de concevoir et d\u00e9velopper des solutions dont tous les aspects sont motiv\u00e9s par les besoins particuliers du march\u00e9 canadien de l\u2019automobile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4<\/strong><\/p>\n

centres d\u2019innovation technologique au<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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40+<\/strong><\/p>\n

experts en produits num\u00e9riques<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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200+<\/strong><\/p>\n

d\u00e9veloppeurs de talent<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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400+<\/strong><\/p>\n

professionnels du num\u00e9rique et de<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Le tout nouveau TAvantage se distinguera par se flexibilit\u00e9 d\u2019adaptation et son niveau de s\u00e9curit\u00e9 \u00e9lev\u00e9, \u00e9tant bas\u00e9 sur la tr\u00e8s reconnue plate-forme open source WordPress, notamment pour sa mise en page r\u00e9active, qui s\u2019adapte instantan\u00e9ment pour toutes les tailles d\u2019\u00e9crans d\u2019appareils mobiles ou d\u2019ordinateurs. Parmi les innovations majeures, mentionnons: grandes possibilit\u00e9s de personnalisation du site web, calculatrice de financement dynamique sur la page de d\u00e9tails d\u2019une annonce, mise \u00e0 jour en temps r\u00e9el des changements et la flexibilit\u00e9 d\u2019ais\u00e9ment cr\u00e9er des pages d\u2019entr\u00e9e personnalis\u00e9es. Les futures it\u00e9rations de cette plate-forme pour sites web incluront l\u2019int\u00e9gration avec les Offres argent comptant, un nouveau service en ligne qui propose aux consommateurs souhaitant vendre ou \u00e9changer leur v\u00e9hicule des \u00e9valuations \u00e0 valeur garantie, et qui constitue pour les commer\u00e7ants une int\u00e9ressante source d\u2019acheteurs tr\u00e8s bien qualifi\u00e9s.<\/div>\n
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Afin d\u2019assurer une croissance durable des volumes de trafic vers le site web de ses commer\u00e7ants, TRADER a aussi d\u00e9velopp\u00e9 une solution avanc\u00e9e d\u2019optimisation du r\u00e9f\u00e9rencement dans les moteurs de recherche (SEO) et qui est enti\u00e8rement int\u00e9gr\u00e9e \u00e0 TAvantage. Cette solution de SEO renforce l\u2019identit\u00e9 en ligne des commer\u00e7ants automobiles en facilitant la cr\u00e9ation et la diffusion de contenu, l\u2019optimisation locale pour les moteurs de recherche comprend m\u00eame un service d\u2019audit SEO approfondi r\u00e9alis\u00e9 par des experts.<\/div>\n
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La nouvelle solution de messagerie Chat en direct de TRADER est \u00e9galement int\u00e9gr\u00e9e aux sites web TAvantage pour commer\u00e7ants automobiles, ce qui ouvre \u00e0 ces derniers des possibilit\u00e9s d\u2019intervention par la conversation \u00e0 des \u00e9tapes plus h\u00e2tives du processus d\u2019achat automobile. Ainsi, les d\u00e9taillants disposent d\u2019un moyen pour rapidement \u00e9tablir un lien solide avec les consommateurs et raccourcir l\u2019\u00e9tape du cumul d\u2019information sur les v\u00e9hicules en stock et les particularit\u00e9s du commerce, ce qui au bout du compte rel\u00e8ve la qualit\u00e9 de l\u2019exp\u00e9rience d\u2019achat v\u00e9cue par l\u2019acheteur potentiel et surtout, l\u2019incite \u00e0 se rendre chez le vendeur plus rapidement.<\/div>\n
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TAvantage b\u00e9n\u00e9ficie d\u2019une \u00e9l\u00e9gante int\u00e9gration \u00e0 TRFFK, la solution de publicit\u00e9 num\u00e9rique d\u2019avant-garde qui permet aux d\u00e9taillants de promouvoir leur commerce et leur inventaire sur tous les principaux canaux m\u00e9dia du Canada, par l\u2019entremise d\u2019une int\u00e9gration compl\u00e8te de leurs propres contenus et annonces.<\/div>\n
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Optez pour ce qui se fait de mieux avec les tout nouveaux TAvantage et 1-SOURCE.<\/strong><\/div>\n
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La nouvelle plate-forme pour sites web TAvantage est intimement int\u00e9gr\u00e9e au tout nouveau syst\u00e8me de gestion d\u2019inventaire de TRADER, 1-SOURCE. Tout comme ce fut le cas pour TAvantage, 1-SOURCE a \u00e9t\u00e9 d\u00e9velopp\u00e9 \u00e0 partir de z\u00e9ro pour r\u00e9pondre aux besoins des d\u00e9taillants automobiles canadiens, notamment en simplifiant leurs processus de travail et surtout, d\u00e9multiplier leur performance en ligne. Ainsi, cette combinaison donne naissance \u00e0 une solution centralis\u00e9e \u00e0 point d\u2019acc\u00e8s et authentification unique. Les commer\u00e7ants appr\u00e9cieront les nouvelles possibilit\u00e9s de personnalisation ainsi offertes, la meilleure ergonomie d\u2019utilisation et les fonctionnalit\u00e9s avanc\u00e9es \u2013 toutes con\u00e7ues pour leur faciliter la vie et les rendre plus efficaces!<\/div>\n
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TRADER propose avec TAvantage sa plate-forme pour sites web automobiles, une solution ax\u00e9e sur la rapidit\u00e9 d\u2019innovation et d\u2019adaptation rapide aux d\u00e9fis pos\u00e9s par sa client\u00e8le \u2212 au plus grand b\u00e9n\u00e9fice des commer\u00e7ants et consommateurs automobiles canadiens. La toute nouvelle solution de sites web de prochaine g\u00e9n\u00e9ration uniquement ax\u00e9s sur la r\u00e9alit\u00e9 des commer\u00e7ants du Canada est accessible d\u00e8s aujourd\u2019hui.<\/div>\n
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Pour en savoir plus sur le nouveau TAvantage, visitez le go.trader.ca\/fr\/commercants\/solutions-web\/sites-web-et-forfaits\/<\/a><\/div>\n
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La Soci\u00e9t\u00e9 TRADER<\/strong><\/div>\n
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La Soci\u00e9t\u00e9 TRADER est un partenaire de marketing num\u00e9rique de premier plan aupr\u00e8s des commer\u00e7ants automobiles canadiens et des constructeurs pr\u00e9sents au pays. G\u00e9n\u00e9rant plus de 16 millions de visites par mois et avec plus de 4,1 millions de t\u00e9l\u00e9chargements de ses applications mobiles, la place d\u2019affaires en ligne automobile de TRADER \u2212 AutoHebdo.net \u2212 offre le plus de contenu automobile au Canada. L\u2019entreprise procure aux commer\u00e7ants et aux constructeurs un acc\u00e8s \u00e0 un vaste auditoire de magasineurs d\u00e9termin\u00e9s de v\u00e9hicules neufs et d\u2019occasion, \u00e0 des solutions sans \u00e9gal de publicit\u00e9 num\u00e9rique, de sites web, logicielles et de veille concurrentielle. Plus d\u2019information au: go.trader.ca. \u00a0Suivez TRADER sur LinkedIn, Twitter et YouTube!<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Enti\u00e8rement am\u00e9lior\u00e9s: les sites web TAvantage sont d\u00e8s maintenant offerts \u00e0 tous les commer\u00e7ants automobiles du Canada, suivant une modernisation majeure de l\u2019infrastructure technique de la soci\u00e9t\u00e9 TRADER TORONTO, ON \u2212 7 f\u00e9vrier 2019 \u2014 La Soci\u00e9t\u00e9 TRADER a aujourd\u2019hui annonc\u00e9 le lancement de la toute nouvelle et enti\u00e8rement am\u00e9lior\u00e9e version de TAvantage, sa solution […]<\/p>\n","protected":false},"author":2,"featured_media":3147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[46],"class_list":["post-3344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-trader-corporation-fr"],"yoast_head":"\nLa Soci\u00e9t\u00e9 TRADER d\u00e9voile la toute premi\u00e8re solution enti\u00e8rement canadienne de sites 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