{"id":3408,"date":"2019-05-16T12:04:00","date_gmt":"2019-05-16T12:04:00","guid":{"rendered":"https:\/\/tdrcorpprd.wpengine.com\/trader-corporation-introduces-instant-cash-offer-set-to-transform-the-consumer-trade-in-and-selling-negotiation-process-online\/"},"modified":"2023-09-27T18:11:01","modified_gmt":"2023-09-27T18:11:01","slug":"la-societe-trader-lance-offre-argent-comptant-qui-transformera-le-processus-de-reprise-de-vehicule-dechange-et-la-negociation-en-ligne","status":"publish","type":"post","link":"https:\/\/tradercorporation.com\/fr\/la-societe-trader-lance-offre-argent-comptant-qui-transformera-le-processus-de-reprise-de-vehicule-dechange-et-la-negociation-en-ligne\/","title":{"rendered":"La Soci\u00e9t\u00e9 TRADER lance Offre argent comptant, qui transformera le processus de reprise de v\u00e9hicule d\u2019\u00e9change et la n\u00e9gociation en ligne\u00a0"},"content":{"rendered":"\t\t
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Une nouvelle plate-forme d\u2019\u00e9valuation automobile qui met en lien les commer\u00e7ants et les consommateurs souhaitant vendre ou \u00e9changer leur v\u00e9hicule<\/strong><\/p>

TORONTO, ON \u2013 16 mai 2019<\/strong> \u2014 La Soci\u00e9t\u00e9 TRADER est fi\u00e8re d\u2019annoncer l\u2019\u00e9tablissement d\u2019un nouveau partenariat et le lancement d\u2019une plate-forme d\u2019\u00e9valuation certifi\u00e9e pour v\u00e9hicules, qui vise \u00e0 simplifier la reprise d\u2019un v\u00e9hicule d\u2019\u00e9change, ainsi que le processus de n\u00e9gociation entre les commer\u00e7ants et les consommateurs. Dans le cadre de cette initiative, TRADER s\u2019est associ\u00e9e \u00e0 Accu-Trade, une soci\u00e9t\u00e9 bas\u00e9e au Nouveau-Brunswick, afin de d\u00e9velopper et lancer Offre argent comptant au Canada. Cette nouvelle plate-forme propose aux consommateurs d\u2019ais\u00e9ment et rapidement vendre ou \u00e9changer leur v\u00e9hicule et constitue pour les commer\u00e7ants une nouvelle source de v\u00e9hicules de qualit\u00e9.<\/p>

70% des consommateurs ne connaissent pas la valeur pr\u00e9sente de leur v\u00e9hicule.(1)<\/strong><\/p>

Selon une r\u00e9cente \u00e9tude, les deux points qui pr\u00e9occupent le plus les consommateurs qui songent vendre ou offrir leur v\u00e9hicule en \u00e9change sont dans l\u2019ordre: l\u2019appr\u00e9hension du processus de n\u00e9gociation et l\u2019\u00e9tablissement de la valeur de leur v\u00e9hicule. En fait, il appert qu\u2019une grande proportion des vendeurs entretiennent toujours des doutes sur la valeur de leur v\u00e9hicule au moment o\u00f9 ils entreprennent la n\u00e9gociation, ce qui peut s\u2019av\u00e9rer frustrant, tant pour le consommateur que le commer\u00e7ant. Plusieurs consommateurs expriment aussi qu\u2019ils pr\u00e9f\u00e9reraient ne pas avoir \u00e0 transiger avec des \u00e9trangers et qu\u2019ils accueilleraient favorablement une alternative moins stressante et plus pratique.<\/p>

\u00ab Bien que plusieurs des \u00e9tapes du cycle d\u2019achat automobile se d\u00e9roulent d\u00e9sormais en ligne, la n\u00e9gociation demeure la b\u00eate noire de la plupart des consommateurs \u00bb, nous explique Jill Hadfield, chef des produits chez TRADER. \u00ab Offre argent comptant se distingue par sa grande transparence, qui permet aux consommateurs de rapidement d\u00e9couvrir et comprendre la valeur de leur v\u00e9hicule. Par la suite, ce service les met en contact avec nos commer\u00e7ants participants, qui sont tous pr\u00eats \u00e0 racheter leur v\u00e9hicule selon un court processus tout aussi transparent \u00bb.<\/p>

Les consommateurs d\u00e9sireux de vendre ou d\u2019utiliser la valeur de reprise de leur v\u00e9hicule lors pour leur prochain achat n\u2019ont qu\u2019\u00e0 soumettre en ligne quelques simples renseignements sur AutoHebdo.net. Le syst\u00e8me propuls\u00e9 par Accu-Trader g\u00e9n\u00e8re alors instantan\u00e9ment une \u00e9valuation en fonction des renseignements ainsi entr\u00e9s et de sa valeur au march\u00e9. Le consommateur se rend ensuite chez le commer\u00e7ant avec son v\u00e9hicule, afin de lui faire subir une simple et rapide inspection de v\u00e9rification, puis il peut repartir la journ\u00e9e m\u00eame avec son ch\u00e8que en main ou avec son nouveau v\u00e9hicule. Par la suite, le commer\u00e7ant peut d\u00e9cider de garder le v\u00e9hicule pour le revendre lui-m\u00eame (au d\u00e9tail ou \u00e0 l\u2019encan) ou il peut simplement l\u2019envoyer chez un encanteur-partenaire local, qui s\u2019occupera de l\u2019en d\u00e9partir.<\/p>

\u00ab Offre argent comptant procure toute la transparence demand\u00e9e par les consommateurs et constitue un avantage comp\u00e9titif non n\u00e9gligeable pour nos commer\u00e7ants-partenaires \u00bb, s\u2019enthousiasme Mme Hadfield. \u00ab Cette plate-forme g\u00e9n\u00e8re des clients potentiels extr\u00eamement bien pr\u00e9qualifi\u00e9s et d\u2019excellentes opportunit\u00e9s d\u2019achat de v\u00e9hicules de qualit\u00e9 \u00bb.<\/p>

Voici les avantages d\u2019Offre argent comptant pour les commer\u00e7ants:<\/p>

  • Processus de n\u00e9gociation structur\u00e9 et simplifi\u00e9 avec les consommateurs<\/li>
  • Processus qui renforce la r\u00e9putation de transparence, l\u2019image de marque et la fid\u00e9lit\u00e9 des consommateurs; selon des \u00e9tudes am\u00e9ricaines, ce service rehausse significativement la satisfaction des consommateurs.<\/li>
  • Acc\u00e8s \u00e0 une nouvelle source de v\u00e9hicules d\u2019occasion de qualit\u00e9; plusieurs options pour renforcer la marge b\u00e9n\u00e9ficiaire.<\/li>
  • Transaction sans risque gr\u00e2ce \u00e0 des crit\u00e8res pr\u00e9d\u00e9termin\u00e9s d\u2019\u00e9limination des v\u00e9hicules ind\u00e9sirables.<\/li><\/ul>

    \u00a0<\/p>

    La solution la plus structur\u00e9e, qui syst\u00e9matise la vente\/achat d\u2019un v\u00e9hicule.<\/strong><\/p>

    \u00ab Nous sommes heureux de nous associer \u00e0 TRADER pour Offre argent comptant sur le march\u00e9 canadien, qui vise \u00e0 faciliter la vie des consommateurs qui souhaitent vendre ou \u00e9changer leur v\u00e9hicule, et \u00e0 procurer aux commer\u00e7ants des clients potentiels de grande qualit\u00e9, mais qui en sont encore aux premi\u00e8res \u00e9tapes du processus d\u2019achat\u00bb, nous souligne Robert Hollenshead, fondateur d\u2019Accu-Trade. \u00ab Notre plate-forme permet aux commer\u00e7ants d\u2019implanter un processus pr\u00e9cis par lequel ils peuvent se procurer un plus grand nombre de v\u00e9hicules d\u2019\u00e9change (avec des marges plus \u00e9lev\u00e9es), d\u2019\u00e9tablir un lien de confiance avec les consommateurs et enfin, de r\u00e9duire leurs risques \u00e0 l\u2019achat d\u2019un v\u00e9hicule de reprise \u00bb.<\/p>

    La plate-forme Offre argent comptant poursuivra son \u00e9volution afin de s\u2019int\u00e9grer aux sites web TAvantage, la toute nouvelle solution de sites web de TRADER enti\u00e8rement canadienne pour les commer\u00e7ants automobiles du Canada.<\/p>

    Pour en savoir plus sur Offre argent comptant, il suffit de visiter le: go.trader.ca\/ICO

    Au sujet de la Soci\u00e9t\u00e9 TRADER<\/strong><\/p>

    La Soci\u00e9t\u00e9 TRADER est un partenaire de marketing num\u00e9rique de premier plan aupr\u00e8s des commer\u00e7ants automobiles canadiens et des constructeurs pr\u00e9sents au pays. G\u00e9n\u00e9rant plus de 16 millions de visites par mois et avec plus de 4,1 millions de t\u00e9l\u00e9chargements de ses applications mobiles, la place d\u2019affaires en ligne automobile de la Soci\u00e9t\u00e9 TRADER \u2212 AutoHebdo.net \u2212 offre le plus de contenu automobile au Canada. L\u2019entreprise procure aux commer\u00e7ants et aux constructeurs un acc\u00e8s \u00e0 un vaste auditoire d\u2019acheteurs potentiels d\u00e9termin\u00e9s de v\u00e9hicules neufs et d\u2019occasion, ainsi qu\u2019\u00e0 des solutions sans \u00e9gal de publicit\u00e9 num\u00e9rique, de sites web, logicielles et d\u2019analyse. Plus d\u2019information au: go.trader.ca.Suivez TRADER sur LinkedIn, Twitter et YouTube!<\/p>

    \u00c0 propos d\u2019Accu-Trade<\/strong><\/p>

    Accu-Trade produit des estimations instantan\u00e9es et pr\u00e9cises de v\u00e9hicules, au creux de votre main. Il suffit d\u2019entrer un NIV et\/ou une courte description. Ce puissant outil aide les marchands de v\u00e9hicules d\u2019occasion \u00e0 vendre plus et permet aux consommateurs de d\u00e9couvrir la valeur de leur v\u00e9hicule d\u2019\u00e9change. Ce syst\u00e8me est propuls\u00e9 par les pr\u00e9cises donn\u00e9es du march\u00e9 compil\u00e9es par Galves. Accu-Trade produit une \u00e9valuation pr\u00e9cise en quelques minutes pour votre propre v\u00e9hicule, avec des ajustements pour les options ou probl\u00e8mes les plus courants et cette estimation inclut une analyse du rapport d\u2019historique.

    (1) \u00c9tude Offre argent comptant \/ DIG Insights, TRADER, septembre 2018.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Une nouvelle plate-forme d\u2019\u00e9valuation automobile qui met en lien les commer\u00e7ants et les consommateurs souhaitant vendre ou \u00e9changer leur v\u00e9hicule TORONTO, ON \u2013 16 mai 2019 \u2014 La Soci\u00e9t\u00e9 TRADER est fi\u00e8re d\u2019annoncer l\u2019\u00e9tablissement d\u2019un nouveau partenariat et le lancement d\u2019une plate-forme d\u2019\u00e9valuation certifi\u00e9e pour v\u00e9hicules, qui vise \u00e0 simplifier la reprise d\u2019un v\u00e9hicule d\u2019\u00e9change, […]<\/p>\n","protected":false},"author":2,"featured_media":3147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[46],"class_list":["post-3408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-trader-corporation-fr"],"yoast_head":"\nLa Soci\u00e9t\u00e9 TRADER lance Offre argent comptant, qui 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