{"id":3459,"date":"2020-05-28T12:19:00","date_gmt":"2020-05-28T12:19:00","guid":{"rendered":"https:\/\/tdrcorpprd.wpengine.com\/trader-corporation-launches-industry-first-digital-retailing-solution-on-autotrader-ca-marketplace\/"},"modified":"2023-09-27T18:10:32","modified_gmt":"2023-09-27T18:10:32","slug":"la-societe-trader-lance-la-premiere-solution-de-vente-au-detail-numerique-de-lindustrie-sur-le-marche-autohebdo-net","status":"publish","type":"post","link":"https:\/\/tradercorporation.com\/fr\/la-societe-trader-lance-la-premiere-solution-de-vente-au-detail-numerique-de-lindustrie-sur-le-marche-autohebdo-net\/","title":{"rendered":"La Soci\u00e9t\u00e9 TRADER lance la premi\u00e8re solution de Vente au D\u00e9tail num\u00e9rique de l\u2019industrie sur le march\u00e9 AutoHebdo.net\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3459\" class=\"elementor elementor-3459 elementor-2343\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f6946 e-flex e-con-boxed e-con e-parent\" data-id=\"f1f6946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-458498d elementor-widget elementor-widget-text-editor\" data-id=\"458498d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le fournisseur de solutions automobiles digitales est le premier sur le march\u00e9 canadien \u00e0 offrir une exp\u00e9rience de vente au d\u00e9tail num\u00e9rique enti\u00e8rement int\u00e9gr\u00e9e aux commer\u00e7ants et aux consommateurs<\/strong><\/p><p><strong>MONTR\u00c9AL, QC \u2013 28 mai 2020<\/strong> \u2014 La Soci\u00e9t\u00e9 TRADER, le principal fournisseur de solutions automobiles num\u00e9riques au Canada, a annonc\u00e9 le lancement de la Vente au D\u00e9tail num\u00e9rique sur AutoHebdo.net, le march\u00e9 automobile en ligne le plus fiable au Canada. En collaboration avec la plateforme Motoinsight MotoCommerce, la nouvelle solution de Vente au d\u00e9tail num\u00e9rique est la premi\u00e8re du genre \u00e0 offrir des capacit\u00e9s de transaction en ligne pour le grand march\u00e9 de l\u2019automobile au Canada. Les commer\u00e7ants peuvent maintenant offrir aux clients la possibilit\u00e9 de cr\u00e9er et de r\u00e9aliser des transactions en ligne de fa\u00e7on transparente dans les listes d\u2019inventaire et, pour la premi\u00e8re fois, les canadiens seront en mesure d\u2019acheter une voiture sur AutoHebdo.net.<\/p><p>Pendant qu\u2019une portion des consommateurs recherchent toujours l\u2019exp\u00e9rience de la salle de montre chez un concessionnaire, un r\u00e9cent sondage aupr\u00e8s des utilisateurs du march\u00e9 AutoHebdo.net a r\u00e9v\u00e9l\u00e9 que 41 pour cent sont int\u00e9ress\u00e9s \u00e0 acheter un v\u00e9hicule en ligne, ce qui indique une augmentation du d\u00e9sir de faire un processus d\u2019achat de voiture en ligne. De plus, 61 pour cent des utilisateurs ont mentionn\u00e9 \u00eatre int\u00e9ress\u00e9s \u00e0 acheter des accessoires pour les voitures sur le Web. Le march\u00e9 de l\u2019automobile en ligne se classant au premier rang parmi les ressources utilis\u00e9es par les consommateurs pour la recherche de voitures, La Vente au D\u00e9tail num\u00e9rique disponible sur AutoHebdo.net met en synergie l\u2019exp\u00e9rience de magasinage et d\u2019achat de voitures cr\u00e9ant une nouvelle \u00e8re dans l\u2019industrie de l\u2019automobile.<\/p><p>\u00ab En r\u00e9ponse \u00e0 de r\u00e9centes circonstances qui ont acc\u00e9l\u00e9r\u00e9 l\u2019int\u00e9r\u00eat pour effectuer une plus grande partie du parcours d\u2019achat de voitures en ligne, TRADER s\u2019est donn\u00e9 comme priorit\u00e9 absolue de se concentrer sur l\u2019innovation et l\u2019adaptation de son offre pour aider les commer\u00e7ants \u00e0 r\u00e9pondre rapidement \u00e0 l\u2019\u00e9volution des besoins des consommateurs \u00bb, explique Jill Hadfield, Chef Responsable Produit chez TRADER. \u00ab Cet avancement unique dans le domaine de la vente au d\u00e9tail num\u00e9rique automobile sur le grand march\u00e9 automobile canadien repr\u00e9sente une \u00e9tape excitante pour l\u2019avenir du processus li\u00e9 \u00e0 l\u2019achat de voitures, et nous sommes fiers d\u2019\u00eatre \u00e0 l\u2019avant-garde de cette \u00e9volution au Canada \u00bb.<\/p><p>Pour la premi\u00e8re phase du lancement, 150 partenaires s\u00e9lectionn\u00e9s utilisent la nouvelle solution int\u00e9gr\u00e9e de vente au d\u00e9tail sur AutoHebdo.net qui inclut les fonctionnalit\u00e9s suivantes :<\/p><ul><li>Un bouton \u00ab Construisez votre offre \u00bb qui permet aux consommateurs d\u2019entrer sur la plateforme MotoCommerce directement depuis la page de d\u00e9tails du v\u00e9hicule du concessionnaire pour configurer le prix, revoir les accessoires et le plan de protection, compl\u00e9ter l\u2019estimation de la valeur du v\u00e9hicule d\u2019\u00e9change, faire la demande de financement, et finalement, effectuer un d\u00e9p\u00f4t et finaliser l\u2019entente.<\/li><li>Un logo \u00ab Achat en ligne \u00bb sur les pages de r\u00e9sultats de recherche pour sensibiliser les acheteurs au fait que le concessionnaire propose une option d\u2019achat de v\u00e9hicule en ligne.<\/li><li>Un logo \u00ab Achat en ligne \u00bb et un bouton \u00ab Acheter ce v\u00e9hicule \u00bb sur les pages de d\u00e9tails du v\u00e9hicule ajoutent une visibilit\u00e9 suppl\u00e9mentaire de sensibilisation \u00e0 l\u2019offre num\u00e9rique de chaque d\u00e9taillant.<\/li><\/ul><p>Les repr\u00e9sentants des ventes des commer\u00e7ants et les autres sp\u00e9cialistes de produits peuvent intervenir et interagir avec le consommateur \u00e0 toutes les \u00e9tapes du processus, pour procurer une exp\u00e9rience interactive, transparente, int\u00e9gr\u00e9e et r\u00e9ellement personnalis\u00e9e qui conserve l\u2019int\u00e9grit\u00e9 de l\u2019exp\u00e9rience en concession. Les consommateurs peuvent commencer le processus et y revenir plus tard au moment qui leur convient le mieux, en passant par AutoHebdo.net, le site web du commer\u00e7ant, ou m\u00eame en personne dans la salle de montre.<\/p><p>Durant la deuxi\u00e8me phase du lancement, la Vente au d\u00e9tail num\u00e9rique sur AutoHebdo.net sera disponible \u00e0 l\u2019\u00e9chelle nationale pour tous les commer\u00e7ants partenaires. Pour plus d\u2019information ou pour \u00eatre ajout\u00e9 \u00e0 la prochaine vague de d\u00e9ploiement, visitez <a href=\"https:\/\/go.trader.ca\/fr\/commercants\/place-daffaires-en-ligne\/vente-au-detail-numerique-autohebdo-net\/\" target=\"_blank\" rel=\"noopener\">go.trader.ca\/fr\/VenteDetailNumerique<\/a><\/p><p>Le lancement de la fonctionnalit\u00e9 de vente au d\u00e9tail num\u00e9rique sur le march\u00e9 AutoHebdo.net d\u00e9montre que leur priorit\u00e9 est de miser sur l\u2019innovation et l\u2019excellence dans la transformation num\u00e9rique. Au d\u00e9but d\u2019avril, l\u2019organisation a lanc\u00e9 la Suite de vente \u00e0 distance, une bo\u00eete \u00e0 outils remplie de fonctionnalit\u00e9s intuitives qui permet aux commer\u00e7ants de faire des affaires \u00e0 distance et d\u2019engager avec les millions de Canadiens qui recherchent des voitures \u00e0 travers AutoHebdo.net pendant la pand\u00e9mie de la COVID-19. La Vente au D\u00e9tail num\u00e9rique sur AutoHebdo.net est le dernier ajout \u00e0 un solide portefeuille d\u2019offres num\u00e9riques qui soulignent l\u2019engagement continu de TRADER \u00e0 guider les commer\u00e7ants et les consommateurs \u00e0 travers cette nouvelle \u00e8re de l\u2019achat de voitures.<\/p><p><strong>\u00c0 propos de la Soci\u00e9t\u00e9 TRADER<\/strong><\/p><p>La Soci\u00e9t\u00e9 TRADER est le principal partenaire de marketing num\u00e9rique pour les d\u00e9taillants et fabricants automobiles canadiens. Avec plus de 19,2 millions de visites par mois et 5 millions de t\u00e9l\u00e9chargements de l\u2019application mobile, les principales destinations de la soci\u00e9t\u00e9 sont AutoTrader.ca et AutoHebdo.net. Les sites de TRADER, AutoTrader.ca et AutoHebdo.net, sont la source #1 pour tout ce qui se r\u00e9f\u00e8re au domaine de l\u2019automobile au Canada. La compagnie offre aux d\u00e9taillants et fabricants acc\u00e8s \u00e0 un vaste bassin d\u2019acheteurs \u00e0 la recherche d\u2019une auto neuve ou usag\u00e9e et est la meilleure destination pour la publicit\u00e9 num\u00e9rique, les solutions de site web et de logiciels en ligne ainsi que pour des informations riches en donn\u00e9es. La Soci\u00e9t\u00e9 TRADER est la premi\u00e8re \u00e0 offrir une exp\u00e9rience de vente au d\u00e9tail num\u00e9rique enti\u00e8rement int\u00e9gr\u00e9e aux consommateurs et aux commer\u00e7ants sur le march\u00e9 de l\u2019automobile canadien. Pour plus d\u2019information, visitez <a href=\"https:\/\/go.trader.ca\/fr\/\" target=\"_blank\" rel=\"noopener\">go.trader.ca<\/a>. Suivez TRADER sur <a href=\"https:\/\/www.linkedin.com\/company\/trader-corporation\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/AutoHebdo\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> et <a href=\"https:\/\/www.youtube.com\/channel\/UCWJHv76DprWYI5QVhMlJylw\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le fournisseur de solutions automobiles digitales est le premier sur le march\u00e9 canadien \u00e0 offrir une exp\u00e9rience de vente au d\u00e9tail num\u00e9rique enti\u00e8rement int\u00e9gr\u00e9e aux commer\u00e7ants et aux consommateurs MONTR\u00c9AL, QC \u2013 28 mai 2020 \u2014 La Soci\u00e9t\u00e9 TRADER, le principal fournisseur de solutions automobiles num\u00e9riques au Canada, a annonc\u00e9 le lancement de la Vente [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[46],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-trader-corporation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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