{"id":4552,"date":"2024-02-07T13:45:21","date_gmt":"2024-02-07T18:45:21","guid":{"rendered":"https:\/\/tradercorporation.com\/?p=4552"},"modified":"2024-02-07T13:46:29","modified_gmt":"2024-02-07T18:46:29","slug":"clarivoy-study-reveals-autotrader-ca-influences-majority-of-vehicle-sales-in-canada","status":"publish","type":"post","link":"https:\/\/tradercorporation.com\/fr\/clarivoy-study-reveals-autotrader-ca-influences-majority-of-vehicle-sales-in-canada\/","title":{"rendered":"Clarivoy r\u00e9v\u00e8le qu\u2019AutoHebdo.net \/ AutoTrader.ca influence la majorit\u00e9 des ventes automobiles au Canada"},"content":{"rendered":"\t\t
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TORONTO, ON<\/b> \u2013 7 f\u00e9vrier 2024 \u2212 AutoHebdo.net, et son pendant anglophone AutoTrader.ca, qui constituent la plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile au Canada, annoncent avec fiert\u00e9 les r\u00e9sultats d\u2019une \u00e9tude pouss\u00e9e qui souligne la valeur qu\u2019ils procurent aux commer\u00e7ants automobiles dans leurs activit\u00e9s de vente. Cette \u00e9tude, men\u00e9e en collaboration avec Clarivoy, une entreprise reconnue pour son expertise dans les domaines du ciblage fond\u00e9 sur l\u2019identit\u00e9 et d\u2019analyse du march\u00e9 automobile, visait \u00e0 \u00e9tablir l\u2019influence de divers canaux de marketing sur les ventes automobiles au Canada.<\/p>

L\u2019\u00e9tude est fond\u00e9e sur un \u00e9chantillon compos\u00e9 de 2 223 ventes de v\u00e9hicules en 2022 et 2023. Les r\u00e9sultats tracent un portrait reluisant en faveur d\u2019AutoHebdo, qui a notamment eu une influence d\u00e9terminante dans la vente de 60% (+\/- 2%) des ventes au cours de la p\u00e9riode \u00e0 l’\u00e9tude. \u00c0 titre comparatif, les annonces Google, ce qui regroupe les annonces dans les r\u00e9sultats de recherche et les annonces de v\u00e9hicules diffus\u00e9es sur le r\u00e9seau Google, ont contribu\u00e9 \u00e0 6% (+\/- 2%) des ventes de v\u00e9hicules. <\/span><\/p>

Il convient de noter une int\u00e9ressante observation en ce qui concerne les 6% des ventes influenc\u00e9es par les annonces payantes Google: au sein de ce sous-ensemble particulier, 70% des acheteurs ainsi influenc\u00e9s avaient \u00e9galement visit\u00e9 AutoHebdo.net \u00e0 un point ou l\u2019autre de leur parcours d\u2019achat automobile. <\/span><\/p>

\u00ab Autre preuve de l\u2019influence d\u2019AutoHebdo aupr\u00e8s de ces consommateurs, cette \u00e9tude r\u00e9v\u00e8le qu\u2019une importante proportion de ceux-ci, soit 55%, avaient entrepris leur parcours d\u2019achat sur AutoHebdo.net, avant leur exposition \u00e0 la publicit\u00e9 payante diffus\u00e9e sur le r\u00e9seau de Google et la d\u00e9cision d\u2019achat \u00bb, pr\u00e9cise Mike Kilinski, vice-pr\u00e9sident Donn\u00e9es et analytique chez AutoHebdo.net. \u00ab Cela met en \u00e9vidence l\u2019influence d\u00e9terminante d\u2019AutoHebdo d\u00e8s le d\u00e9but du parcours d\u2019achat automobile, qui comprend souvent des d\u00e9tours complexes et impr\u00e9visibles \u00bb. <\/span><\/p>

La cr\u00e9dibilit\u00e9 de cette \u00e9tude est renforc\u00e9e par la participation de Clarivoy, un partenaire de choix de l\u2019industrie automobile dans le domaine de l\u2019analyse de donn\u00e9es. Faisant appel \u00e0 une technique d\u2019attribution multicanal m\u00e9ticuleusement mise au point, l\u2019\u00e9tude a produit une \u00e9valuation compl\u00e8te des influences marketing tout au long du parcours d\u2019achat. <\/span><\/p>

En confirmation des pr\u00e9sentes conclusions, une \u00e9tude similaire men\u00e9e aux \u00c9tats-Unis, donc plus vaste, a r\u00e9v\u00e9l\u00e9 des r\u00e9sultats comparables.<\/span><\/p>

\u00ab Cette \u00e9tude constitue une ressource pr\u00e9cieuse pour tous les commer\u00e7ants automobiles, puisqu\u2019elle jette un nouvel \u00e9clairage sur la dynamique nuanc\u00e9e de la prise de d\u00e9cision des consommateurs automobiles. Bien que la publicit\u00e9 payante Google convienne parfaitement dans certains sc\u00e9narios, AutoHebdo poss\u00e8de une influence unique en son genre sur les parcours d\u2019achat plus complexes, au cours desquels les consommateurs effectuent de nombreux comparatifs multicrit\u00e8res \u00bb, pr\u00e9cise Ian MacDonald, chef du marketing chez AutoHebdo.net.<\/span><\/p>

Une entreprise fermement engag\u00e9e aupr\u00e8s des marchands ind\u00e9pendants et des concessionnaires franchis\u00e9s \u00e0 offrir des analyses pouvant mener \u00e0 la prise de d\u00e9cisions pratiques, ainsi que des solutions marketing efficaces. Les r\u00e9sultats de l\u2019\u00e9tude t\u00e9moignent des efforts continus d\u2019AutoHebdo pour stimuler la croissance des commer\u00e7ants automobile, notamment en les informant r\u00e9guli\u00e8rement de l\u2019\u00e9volution des pr\u00e9f\u00e9rences et habitudes d\u2019achat des consommateurs. <\/span><\/p>

\u00c0 propos d\u2019AutoHebdo.net
<\/b><\/span>AutoHebdo est la plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile au Canada. Proposant le plus grand nombre d\u2019annonces de v\u00e9hicules neufs et d\u2019occasion tout en attirant le plus vaste auditoire d\u2019acheteurs automobiles au Canada, AutoHebdo contribue \u00e0 la vente de millions de v\u00e9hicules automobiles aux Canadiens du pays tout entier. La place d\u2019affaires en ligne AutoHebdo.net g\u00e9n\u00e8re chaque mois plus de 26 millions de visites et l\u2019application AutoHebdo a \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e par plus de 7 millions de Canadiens. Nos visiteurs utilisent nos plateformes pour acheter ou vendre une auto, un camion ou tout autre v\u00e9hicule rapidement, ais\u00e9ment et en toute confiance. Les acheteurs peuvent trouver le v\u00e9hicule id\u00e9al selon une grande vari\u00e9t\u00e9 de crit\u00e8res, comme la marque, le mod\u00e8le, la couleur et l\u2019emplacement g\u00e9ographique. AutoHebdo.net constitue une destination de choix pour faire de la recherche et s\u2019informer sur le th\u00e8me de l\u2019automobile, se tenir au fait des actualit\u00e9s de l\u2019industrie, consulter des revues de mod\u00e8les effectu\u00e9es par des experts, visionner des vid\u00e9os ou \u00e9couter des balados mises en ligne par des journalistes automobiles reconnus. Suivez <\/span>AutoHebdo.net<\/a> sur<\/span> LinkedIn<\/a>, <\/span>YouTube<\/a> et <\/span>Facebook<\/a>.<\/span><\/p>

\u00c0 propos de Clarivoy
<\/b><\/span>Clarivoy propose des services de ciblage fond\u00e9 sur l\u2019identit\u00e9 et de veille concurrentielle du march\u00e9 automobile \u00e0 l\u2019intention des sp\u00e9cialistes du marketing. Leur r\u00e9seau Automotive Identity GraphMC, qui d\u00e9tecte et effectue le suivi de plus de 131 sessions de magasinage automobile, permet de tracer un portrait d\u00e9taill\u00e9 du parcours d\u2019achat des consommateurs. Leur acc\u00e8s exclusif \u00e0 divers ensembles de donn\u00e9es, combin\u00e9 \u00e0 leur intensive collecte d\u2019information, permet aux marques, agences publicitaires, entreprises m\u00e9diatiques et autres plateformes de diffusion de mieux d\u00e9finir les auditoires-cibles et de suivre l\u2019efficacit\u00e9 de diverses approches marketing sur tous les canaux num\u00e9riques avec une pr\u00e9cision incomparable, peu importe la taille des march\u00e9s vis\u00e9s. <\/span>www.clarivoy.com<\/a><\/p>

\u2013 30 \u2013<\/span><\/p>

Requ\u00eates m\u00e9diatiques:<\/span><\/p>

Ciara Dalziel
<\/b><\/span>Labour Creative
<\/span>Courriel: ciara.dalziel [at] labourcreative.ca
<\/span>T\u00e9l.: 416-564-6918<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

TORONTO, ON \u2013 7 f\u00e9vrier 2024 \u2212 AutoHebdo.net, et son pendant anglophone AutoTrader.ca, qui constituent la plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile au Canada, annoncent avec fiert\u00e9 les r\u00e9sultats d\u2019une \u00e9tude pouss\u00e9e qui souligne la valeur qu\u2019ils procurent aux commer\u00e7ants automobiles dans leurs activit\u00e9s de vente. Cette \u00e9tude, men\u00e9e en collaboration avec Clarivoy, une […]<\/p>\n","protected":false},"author":5,"featured_media":3149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[35,1],"tags":[44],"class_list":["post-4552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-uncategorized","tag-autohebdo"],"yoast_head":"\nClarivoy r\u00e9v\u00e8le qu\u2019AutoHebdo.net \/ AutoTrader.ca influence la majorit\u00e9 des ventes automobiles au Canada - Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradercorporation.com\/clarivoy-study-reveals-autotrader-ca-influences-majority-of-vehicle-sales-in-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clarivoy r\u00e9v\u00e8le qu\u2019AutoHebdo.net \/ AutoTrader.ca influence la majorit\u00e9 des ventes automobiles au Canada - Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"TORONTO, ON \u2013 7 f\u00e9vrier 2024 \u2212 AutoHebdo.net, et son pendant anglophone AutoTrader.ca, qui constituent la plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile au Canada, annoncent avec fiert\u00e9 les r\u00e9sultats d\u2019une \u00e9tude pouss\u00e9e qui souligne la valeur qu\u2019ils procurent aux commer\u00e7ants automobiles dans leurs activit\u00e9s de vente. 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