Recognizing Canadian Automotive Dealerships Advertising on AutoTrader.ca for Their Commitment to Fair and Transparent Pricing

TORONTO, ON – April 27, 2023 — AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, today announced its fourth annual AutoTrader Best Priced Dealer Award winners. The awards honour the country’s top dealerships for their commitment to consistently providing transparent pricing and great value for Canadian car shoppers on AutoTrader.ca.

Award winners are determined by the AutoTrader.ca iQ Inventory algorithm, which analyzes real-time pricing data of over 214,000 cars on the marketplace, identifying dealerships with the highest percentage of “Good” or “Great” price badges applied to their inventory listings during a specific time period. This exclusive award is being awarded to over 280 car dealerships nationwide.

“Our AutoTrader Best Priced Dealer Awards shine a light on dealerships across the country that are committed to offering the best deals to Canadian car shoppers,” said Ian MacDonald, Chief Marketing Officer at AutoTrader.ca. “Now in its fourth year, our unique dealer award program recognizes Canadian car dealerships who do their utmost to fully align to our brand pillar of instilling trust and confidence in Canadian consumers shopping for their next car on AutoTrader.ca.”

Award winners will receive physical and digital assets to display proudly in their dealership, marketing and promotional efforts, along with a badge applied to their Vehicle Details Pages (VDPs) to amplify their recognition as a 2023 AutoTrader.ca Best Priced Dealer.

AutoTrader’s mission is to evoke instant consumer confidence in dealerships offering the best prices and to support Canadians with price guidance during their purchase journey. The dealer awards program marks one of the many initiatives aimed to reinforce the trusted purchase environment available to Canadian car shoppers on AutoTrader.ca.

Visit go.trader.ca/DealerAwards to see the full list of award winners and for more information on the dealer awards program.

About AutoTrader.ca

AutoTrader is the largest and most trusted automotive marketplace in Canada. Offering the largest inventory of new and used cars, AutoTrader boasts thousands of used and new vehicle available to Canadians across the country. AutoTrader receives over 26 million monthly visits to the marketplace and the top-rated AutoTrader app has been downloaded by more than 7 million Canadians. Visitors can buy or sell cars, trucks or other motorized vehicles quickly, easily, and confidently. Buyers can search based on vehicle model, make, colour and geographic location to find the deal that is right for them. AutoTrader is also an online destination for automotive research and entertainment, featuring news, reviews, videos, and podcasts from award-winning automotive journalists. Follow AutoTrader on LinkedIn, YouTube and Facebook.