Our Story

TRADER Corporation
A Canadian Success Story Since 1975

TRADER Corporation is a trusted Canadian leader in online media, dealership software, and lender services. The company is comprised of, AutoSync, and Dealertrack, providing Canadian automotive dealerships with a complete set of solutions, services, and platforms to reach more car shoppers and service them with ease. With the largest audience of used and new car inventory available across the country, along with helpful reviews, buyer guides, pricing tools, and more, Canadian car shoppers using our marketplace gain the confidence and trust needed to make their next vehicle purchase decision from a single source,

At TRADER, we work tirelessly to streamline the car-selling process by supporting dealers to move more metal off their lot. Leveraging the most comprehensive online tools, dealerships can reach more consumers, aid them through the sales process, while bringing more efficiencies to their operation. Through AutoSync and Dealertrack, our dealer partners have access to the most robust automotive software solutions that aim to synchronize the entire retail process, producing unrivalled results and enhancing efficiency and profitability.

Key Milestones

With 26 million monthly visits and more than 7 million mobile app downloads, is Canada’s largest audience of used and new car shoppers. With the most robust advertising solutions and an unrivaled dealer service and support offering, AutoTrader ensures dealership inventory is front and centre with car shoppers everywhere. Our tools and value-added features drive online reach, engagement, and conversion — quickly moving inventory off dealership lots!
A suite of class-leading connected automotive software that brings together advertising, conversion and operational solutions, synchronizing the retail process from end-to-end. AutoSync’s diverse range of offerings includes vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK.
The country’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of automotive. We serve dealers, lenders, and OEMs through sales, finance and insurance products (F&I), market data, and digital document services. Our products empower dealerships to make better business decisions and promote an enhanced customer vision to offer a superior buying, borrowing, and service experience within an ever-changing automotive landscape.

Source: TRADER Google Analytics, January 2023. TRADER Data Warehouse March 2023.