Our Story

TRADER Corporation is a trusted Canadian leader in online media, dealership software, and lender services. The company is comprised of AutoTrader.ca, AutoSync, Dealertrack and Collateral Management Solutions, providing Canadian automotive dealerships, manufacturers and lenders with a complete set of solutions, services, and platforms to reach more car shoppers and service them with ease. With the largest audience of used and new car inventory available across the country, along with helpful reviews, buyer guides, pricing tools, and more, Canadian car shoppers using our marketplace gain the confidence and trust needed to make their next vehicle purchase decision from a single source, AutoTrader.ca.

At TRADER, we work tirelessly to streamline the car-selling process by supporting dealers to move more metal off their lot. Leveraging the most comprehensive online tools, dealerships can reach more consumers, aid them through the sales process, while bringing more efficiencies to their operation. Through AutoSync, Dealertrack and Collateral Management Solutions, our dealer partners and lenders have access to the most robust automotive software solutions that aim to synchronize the entire retail process, producing unrivalled results and enhancing efficiency and profitability.