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& Dealers Since 1975
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Dealertrack Canada Announces New Partnership with Equifax Canada and Interac Corp. for Cutting-Edge Identity Verification Solution February 4, 2025 2025 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards January 17, 2025 AutoScout24 Finalizes Agreement to Acquire TRADER Corporation August 16, 2024 TRADER Corporation Acquires Collateral Management Solutions from Teranet June 24, 2024 AutoSync Partners Exclusively with Matador AI to Revolutionize the Canadian Automotive Market April 29, 2024 2024 AutoTrader Awards: 5 Grand Prix Winners Revealed for Canada’s Most Trusted Automotive Awards February 15, 2024 Clarivoy Study Reveals AutoTrader.ca Influences Majority of Vehicle Sales in Canada February 7, 2024 2024 AutoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards January 18, 2024 AutoTrader Canada partners with cutting-edge product visualisation firm London Dynamics to transform the car buying experience for Canadian consumers November 8, 2023 AutoTrader.ca Delivers First AI-Powered Automotive Marketplace Solution to Canadian Dealerships August 30, 2023 2023 AutoTrader Best Priced Dealer Award Winners Announced  April 27, 2023 2023 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards Program February 16, 2023 TRADER Corporation Acquires Dealertrack Canada  November 10, 2022 AutoSync Launches in Canada, Offers a Suite of Leading Software Solutions for Dealers and OEMs June 28, 2022 Activix Receives Strategic Investment to Fuel Growth  May 27, 2021 TRADER to host its flagship Carology event on April 20, 2021  April 12, 2021 TRADER Announces Winners of the 2021 Best Priced Dealer Awards  March 25, 2021 TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on AutoTrader.ca  November 26, 2020 TRADER Corporation launches industry-first Digital Retailing solution on AutoTrader.ca marketplace  May 28, 2020 TRADER Corporation waives 100 per cent of marketplace subscription costs to support Canadian auto dealers  April 7, 2020 TRADER Corporation launches new Remote Selling Suite to help Canadian dealers immediately mobilize online operations amidst COVID-19  April 2, 2020 TRADER Corporation rolls out a 50 per cent price reduction on AutoTrader.ca products to support Canadian dealers nationwide  March 20, 2020 Motoinsight Receives Strategic Investment to Fuel Growth  January 8, 2020 TRADER Corporation Acquires Quebec-Based Digital Marketplace, LesPAC  June 11, 2019 TRADER Corporation Introduces Automated Vehicle Description Writer to Canadian Automotive Market  June 5, 2019 TRADER Corporation Introduces Instant Cash Offer, Set to Transform the Consumer Trade-In and Selling Negotiation Process Online  May 16, 2019 TRADER Corporation and Car Media 2.0 Announce Strategic Partnership & Technology Sharing Arrangement  February 14, 2019 TRADER Corporation Releases Canada-First, Next Generation Website Solution to Canadian Automotive Retailers  February 7, 2019 TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online  January 24, 2019 TRADER uses marketplace data to fuel branded content with the INFINITI QX50 Campaign  January 10, 2019

Canadian Automotive Industry Insights

Your Source for Expert Automotive Insights & Advice

Supported by the largest and most qualified team of Canadian automotive experts, TRADER has the answers to all automotive questions. Our consumer research, car shopper data, and wide-ranging reports help industry leaders and dealers stay at the forefront while providing them with tools that are paramount to business growth and long-term success.

Meet Our Leadership Team

Edwin Ulak Edwin Ulak Chief Executive Officer
Jill Hadfield Jill Hadfield President, Dealertrack & CMS Jody Gill Jody Gill Chief Sales Officer Beth Worthington Beth Worthington Chief People & Culture Officer Eric Chan Eric Chan Chief Revenue Officer Phil Harvey Phil Harvey
Executive Vice President, PMO
Matt Lawson Matt Lawson Managing Director – Software Frederik Kraus Frederik Kraus Chief Technology Officer Justin Re Justin Re Chief Product Officer