Motoinsight Receives Strategic Investment to Fuel Growth 

Investment will expand reach and accelerate the development of new products

TORONTO, ON – January 8, 2020 — Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo, LLC.
“Automotive retailing is undergoing rapid evolution driven by changing customer demands and we’re excited to enable automakers and dealers with innovative solutions to meet that change,” said Andrew Tai, CEO and co-founder of Motoinsight. “This investment will accelerate our growth plans, further our product development, and enable us to serve our customers even better.”
Motoinsight’s flagship MotoCommerce™ digital retailing platform is the only solution available today that can deliver a seamless car shopping journey for consumers that transcend in-store and online experiences, across both dealership and manufacturer websites. This seamless car shopping journey will soon be further enhanced with connectivity to TRADER’s leading consumer marketplaces.
“Similar to TRADER, Motoinsight is at the forefront of the digital transformation happening in the auto industry, underpinned by its track record of innovation and strong relationships with automakers and dealerships,” said Sebastian Baldwin, President and CEO of TRADER.

About Motoinsight

Motoinsight partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car-buying experiences. Motoinsight also operates a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others. Motoinsight solutions are used by nearly every automaker brand, over 1,000 dealership franchises and the largest lenders and insurance companies. The company serves customers in the United States, Canada and Australia. For more information, visit

About TRADER Corporation

TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 17 million visits a month and more than 5 million mobile app downloads, TRADER’s automotive marketplace – – is Canada’s most trusted place to buy and sell cars. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. For more information, visit

About Thoma Bravo, LLC

Thoma Bravo is a leading private equity firm focused on the software and technology-enabled services sectors. With a series of funds representing more than $35 billion in capital commitments, Thoma Bravo partners with a Company’s management team to implement operating best practices, invest in growth initiatives and make accretive acquisitions intended to accelerate revenue and earnings, with the goal of increasing the value of the business. Representative past and present portfolio companies include industry leaders such as ABC Financial, Blue Coast Systems, Deltek, Digital Insight, Frontline Education, Global Healthcare Exchange, Hyland Software, Imprivata, iPipeline, PowerPlan, Qlik, Riverbed, SailPoint, SolarWinds, Sparta Systems, TravelClick and Veracode. The firm has offices in San Francisco and Chicago. For more information, visit

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