The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive
TORONTO, ON – April 12, 2021 — TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced the return of its flagship automotive event – Carology: The Science of Selling Cars on April 20 at 1PM ET. The virtual event will feature expert speakers deep diving into successful strategies and techniques from leading online marketplace giants and laying out the current online Canadian automotive landscape. A TRADER dealer partner will also share first-hand experiences providing a valuable dealer perspective when touching on post-pandemic adaptation strategies and proven methods to leverage industry disruption to drive tangible results for your dealership operations. To register for free visit go.trader.ca/Carology.
Tailored for automotive industry professionals, this year’s event will be a deep dive into successful strategies and techniques, enhanced selling practices dealers can implement within their operations and trends in Canadian automotive consumption. Attendees will be instilled with actionable insights, exclusive data and learnings, imparting a deeper understanding of how to connect with Canadian automotive shoppers in the present digital world.
The speaker lineup includes:
- Andrew Tai, CEO of Motoinsight
Keynote: Learnings for Dealers from Online Marketplace Giants
- Bryan Segal, Vice President of Commercial, Comscore
Comscore Methodology & Canadian Online Automotive Marketplace Performance
- Cathie Pattison, Dealer Principal, One Price Used Car Superstore
The Automotive Ice Age: Post-Pandemic Adaptations to Selling Used Cars
- Baris Akyurek, Director, Marketing Intelligence TRADER Corporation
Canadian Automotive Market Insights & Marketplace Performance Update
- Ian MacDonald, Chief Marketing Officer, TRADER Corporation
TRADER Carology Host
“TRADER’s annual Carology event was introduced with the vision of providing Canadian dealers with strategic and tangible insights to navigate the ever-evolving digital automotive landscape,” says Ian MacDonald, Chief Marketing Officer, TRADER Corporation. “The event brings together esteemed automotive experts from different sectors to share their unique perspectives with the goal of enhancing understanding of changing consumer behaviours before going one step further in showing dealers how they can leverage these insights to scale and grow their everyday operations. Last year the event received close to a thousand registrants and we are excited to share this knowledge with an even larger audience this year.”
Now in its sixth year, Carology is an extension of TRADER Corporation’s commitment to supporting the growth of the Canadian dealer community and equipping them with the knowledge and data-led insights to better inform business decision-making as they encounter challenges posed by changing consumer behaviours and the increasingly dynamic purchase journey. Visit go.trader.ca/Carology to register today for free.
About TRADER Corporation
TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 25 million visits a month and more than 6 million total mobile app downloads, TRADER’s largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. TRADER Corporation is the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace. For more information, visit go.trader.ca. Follow TRADER on LinkedIn, Facebook, and YouTube.