TORONTO, ON – December 18, 2007 — Over 350 car dealers in the Greater Toronto Area can now more easily drive their business into the fast lane due to a new relationship between TRADER Corporation (TRADER) and the Trillium Automobile Dealers Association (TADA).
Through this new strategic partnership, TRADER will offer TADA members incentives to use its “Dealer Showroom” service that provides real-time tools for dealers to manage their inventory. Trader is the only company in Canada to offer this integrated media management solution designed as a one-stop shop for all the services dealers need to market their inventory faster, easier and more accurately.
“We are very excited about our new relationship with TADA as it reinforces a true sense of partnership between the two organizations,” said Doug Clarke, President, TRADER Corporation. “Dealers can now come to us for all their media needs. We help manage a dealer’s inventory and increase their visibility, which in turn, enable us to offer users more comprehensive information to meet their needs.” A weekly average of 280,000 ads run on the AutoTrader.ca™ sites which attract over 2.5M unique visitors monthly (source: ComScore Media Metrics).
The new deal sees Trader as the preferred supplier of digital data capture making dealer’s inventory visible through TADA and TRADER’s own network of web sites. The tool allows dealers to create, manage and market their complete vehicle inventory, 24/7. The value-added service includes up-to-the-minute reports, which means that dealers can view their entire inventory, creating a more cost-effective and efficient solution.
“We are pleased to offer our members access to valuable services with Canada’s leading car destination, AutoTrader.ca,” said Barry Gee, Executive Director, Trillium Automobile Dealers Association. “This deal benefits all parties and allows us to better serve our membership.”
The two organizations have entered into a five year partnership agreement that will commence on January 1, 2008. The financial terms of the transaction will not be disclosed.
About TRADER Corporation
TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include autoTRADER™, autoHEBDO™, The Bargain Finder™, Buy & Sell™, Renters News™, and Home Renter’s Guide™.
About Trillium Automobile Dealers Association
Since 1908, TADA serves over 350 new car dealers in the Greater Toronto Area and represents every manufacturer’s brand and franchise. The association’s purpose is to foster a positive image for the retail auto industry and to provide information services to its members on current government, manufacturer, and consumer issues. TADA has a long history of progressive and innovative work, in co-operation with government and their members, to establish fair and uniform business practices, standards of advertising and training, and pro-active programs to enhance customer service. For more information about TADA visit, www.tada.ca.
