TORONTO, ON – April 19, 2007 — TRADER Corporation (TRADER), Canada’s leader in print and online vertical media, and LesPAC, Quebec’s largest classified web site, are pleased to announce the creation of a partnership dedicated to providing online classified advertising services.
“We are very excited to partner with LesPAC, Quebec’s number one classified web site,” says Geneviève LeBrun, Vice President, Marketing, TRADER Corporation. “This partnership with LesPAC.com adds value to our existing web presence that notably includes AutoTrader.ca and YellowPages.ca, two leaders in their respective markets. LesPAC.com will bring further rich local content and traffic to our online network of directories and vertical media.”
“TRADER is the partner of choice because of their expertise in local search and complementary services. This transaction is in line with our willingness to constantly develop new avenues for our activities,” declared Suzanne Moquin, President, LesPAC.com. ”We are confident that this partnership will enhance the user’s experience when it comes to finding local products and services online.”
Together, TRADER Corporation, Yellow Pages Group and LesPAC.com web sites will attract approximately 9.7 million unique visitors monthly, representing a reach of 43% of all online Canadians (Source: comScore Media Metrix).
TRADER acquired a 50% interest in the partnership with LesPAC. The new partnership is being formed through the combination of LesPAC.com and TRADER‘s Occasion.ca™. LesPAC generated $4 million in revenues in 2006. The general partnership agreement includes standard provisions such as unanimous consent for material decisions, restrictions on transfers and non-compete covenants. The financial terms of the transaction will not be disclosed. Both companies will maintain their respective operations in Montreal.
About TRADER Corporation
TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 websites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include autoTRADER™, autoHEBDO™, and Autos.ca.
LesPAC.com is Quebec’s number one classified web site. It reaches more than 1.3 million unique visitors and generates 150 million of pages viewed per month. With more than 30,000 new classifieds each week, LesPAC.com ranks amongst the most visited web sites in Quebec, all categories included.