Next generation website technology is coming, thanks to TRADER’s recent acquisition of Vancouver-based digital marketing company, Convertus. The new website solutions offering – part of TRADER’s larger vision of bringing Canadian-centric digital solutions to automotive dealers nationwide – will launch across Canada in February 2019.
TORONTO, ON – August 8, 2018 — A simple, cohesive, and Canadian-centric digital solution for automotive dealers is closer now than ever, thanks to TRADER’s strategic investment in Vancouver-based Convertus earlier this year. The acquisition of Convertus – a Canadian provider of premium web solutions and digital marketing services for automotive dealerships – is part of TRADER’s broader initiative to offer dealers nationwide a comprehensive solution that optimizes the entire consumer journey from Marketplace to Digital Ads to Websites, while providing premium technology, service, and leadership by Canadians, for Canadians.
Today, TRADER is excited to share that the new partnership means that their flexible and intuitive dealer website solution known as TAdvantage
is set for a major upgrade.
“We listened to feedback from customers nationwide about the challenges they have experienced with our third-party website platform,” said Sebastian Baldwin, President & CEO at TRADER. “As part of our commitment to offer the most innovative, best-in-class products and solutions, we have joined forces with Convertus to help build our next generation, Canada-first dealer website solution.”
The new and improved TAdvantage
, which will launch across Canada in February 2019, will allow TRADER to bring innovation in-house and be adaptive to what its sales and product teams see firsthand as current and future needs specific to Canadian dealers. Dealers can expect: